The 100 Free Women Project is a good example of this philosophy at work. When designing this project we imagined what just one woman could do if she could recovery from tobacco addiction and get that money back in her family’s cash flow.

Now imagine what just 100 women becoming free from tobacco could do in their communities. And let’s remember the kids. They get mommy back healthy and happy and feeling confident and valuable. It’s more than money. The chain of infection has been broken and the hard work it took was worth it to know that those kids will not smoke when they come of age. And if they are already smoking then when it comes time for them to recover, they will know how to proceed. Mommy showed them.

Look through the brochure and if anything grabs you e-mail Prof. Murray Kelly at psi@igs.net